Product Marketing bringing customers and companies closer

It requires multiple skills. Listening, interpretation, qualitative and quantitative analysis, diplomacy and communication skills. With over 20 years in Product Marketing these skills have been honed and developed enabling your organisation to benefit from experience - on demand

Copy and paste link below into your browser to download a short overview.

Product Marketing

Tuesday 19th October 2021

I remain as enthusiastic about Product Marketing and the benefits it can bring as I was when I first started my marketing career. The reason? It requires a broad base of skills, which need to continually evolve; requires an up to date knowledge of marketing techniques and needs currency of knowledge of markets and customers. In short I am continually learning as nothing ever stays still. I thrive on that. Learn more from the presentation in the next update!

view more »

What have you achieved and learned about yourself in the past 18 months?

Monday 30th August 2021

It's been a challenging 18 months for small companies. As New View struggled to find business, I decided to put my personal downtime to good use. I had always wanted to write a book, and so I did. In fact, I ended up by writing 4! A trilogy about a serial murderer set over 3 decades, and another about a lottery winner. I approached it like a project, with regular, set hours of "work". I used the skills I typically used on a project; research, writing, editing and copywriting (still ongoing!). It was a great form of escapism from the events of 2020/2021 and kept my skillsets sharp. Preferable to vegetating in front of Netflix and more enjoyable than the painting/ decorating/…

view more »

Product Marketing on Demand from New View

Friday 20th August 2021

Product Marketing. Simply bringing customers and companies closer It requires multiple skills. Listening, interpretation, qualitative and quantitative analysis, diplomacy and communication skills. With over 20 years in Product Marketing these skills have been honed and developed enabling your organisation to benefit from experience - on demand Copy and paste link below into your browser to download a short overview.

view more »

Colours Matter

Tuesday 12th May 2020
Mark Elkins

Stroop Test : For more on the Stroop Effect - [[]] How many times have you been involved in projects, or tasks, where the status is given as being Red, Amber or Green (RAG) ? Sometime referred to as the Traffic Light system it is a convention which most companies have adopted that simply conveys the degree of risk of success, or failure, of a project. Even if you haven't been involved in a RAG meeting before you could guess that the RED status would be bad, AMBER status may have some issues that need to be addressed, and GREEN is good. It's the association we make with those colours. They are used in everyday life. If in a foreign country you…

view more »

Common Sense and the MBA

Wednesday 5th February 2020

We were a militant lot, as MBA students in the mid 1990's. I recall complaints about lecturers, about the facilities, even car parking (the GTi's needed looking after). The Professor, head of faculty, regularly had to perform, and use his 6ft 4ins rugby No.8 type physique to the full, to placate us. We all felt righteous in our indignation at some elements of the course. We were the customer. We had written personal cheques, on registration, to pay for our tuition. Many of us had sacrificed our full time jobs in pursuit of knowledge. We had expectations. But it was the Professor who had the last laugh. On the day we graduated we congregated in the main lecture hall, just those who…

view more »

Why I shop at Aldi and Lidl

Monday 13th January 2020

Where I live I have options. All the major retailers are within a 3 mile drive. Tesco, Asda, Waitrose, Morrison, Sainsburys, AND the discounters - Aldi, Lidl and Iceland. Oh such choice! Plus I have 3 Tesco Locals and a small Co-Op within half a mile. -My cup runneth over 😊 Yet I choose to shop at Lidl and Aldi. Why? Price. Two examples. Cat food at Aldi is £1 cheaper than the typical offering at Morrison's. A plastic bag is 20p cheaper. Kantar Woodpanel has revealed two-thirds of UK consumers visited one of the German discounters in the run up towards Christmas. In fact all discounters reported an increase in sales - with Aldi and Lidl ending the year with 12.8%…

view more »

Predictions for 2020

Monday 6th January 2020

Predictions for 2020 • Aston Martin will not approach me with a job/project complete with company car. ☹ • I will not receive a call offering me a £1000 a day project ☹ • I will not become an international film star overnight ☹ • I will continue to pay Income Tax ☹ • I will not win the EuroMillions ☹ BUT I will meet new and interesting people. Increase and share knowledge of different market sectors. Experience success and failure. Have deadlines to hit and challenges to overcome. That makes me 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊 Hope your make a path towards your dreams in 2020, dreams don't necessarily come to you!

view more »

McDonalds Case Study

Friday 20th October 2017

So this was my Friday night. A film. a home made burger (with a Stag Chilli Sauce and cheese) and a glass of Red Wine. Something entertaining and simple to watch, Well that was my expectation anyway. But as I watched the film there were things I started to see that intrigued and I could relate to: The importance of vision, tenacity of differing disciplines to the commercialization and the importance of keeping it simple. I'm sure you'll find even more. Enjoy!

view more »

An 8000% increase in website hits!!

Monday 3rd July 2017

The Project: Promotion Open Air Opera (popular Opera) at the Rose Garden, High Wycombe. Intensive campaign, Started 3 weeks pre-Event (to ensure weather good) The Brief : New venue, raise the profile/awareness. Drive consumers to website to buy event tickets The Activity: Poster Campaign (Retail/Coffee Shops), Email (120 Local Businesses), Twitter page, Facebook Events postings, Local Radio interviews (and Drivetime "plugs"), Local Press Interview. The Performers: Known in the business, professionals, one West End performer, the other Cruise ships and Stadium performer. Stats: • Website visits (pre Activity) 20 pcm. Visitors (unique/UK Only) 400+ in each of the two weeks running up to the event. Pages visited av 2.46 per page. Galleries, Purchase Tickets, Opera landing page and about Rose Garden key pages (after landing…

view more »

I'm sharpening my Pencils!

Sunday 14th May 2017

Still providing Market Intelligence and Strategic Marketing Services but on my new project am actually executing the personalized Go To Market Strategy I so often just "hand over" to clients for execution. Yep, writing content for collateral's (including Biographies and snippets on operatic music), social media and promotion. Arranging PR events (Press/Radio). Supplier liaison (Printers and Web designer), Pricing, Offer Branding, Consumer and Corporate recruitment - its "the full monty" encompassing the variety of marketing roles I have done in the past. It also means I am sharpening up those skillsets (and pencils) that have not been used for sometime. That's good news - it gives me currency for when I return to providing Strategy and Intelligence, for clients I can…

view more »

New View Wins Promotion Contract

Tuesday 2nd May 2017

New View has been awarded the contract to promote an outdoor Opera taking place on June 23rd (7PM) and June 25th (3PM) in the Hughenden Valley, just outside High Wycombe. The event, "Popera" (Popular Opera) features internationally acclaimed Crossover Tenor Laurence Robinson, and the on-stage violinist from the Lord of the Dance 2015 Tour, Colette Hazen. They will be performing a selection of much loved and popular pieces from Operas and Musicals, as well as some "modern" classics. Laurence is a classically trained operatic tenor who has shared the stage with the great Luciano Pavarotti and Lesley Garrett. He often provides the pre-match entertainment at International Sporting occasions, having performed at both Murrayfield and the Millennium Stadium Colette was the on-stage violinist…

view more »

In the News : Government's DOS framework needs to filter out 'ridiculous' tenders

Thursday 9th March 2017

According to one supplier. Having identified a tender specifying a requirement only one company could fulfill I would have thought saved suppliers time, not wasted it!!!

view more »

In the News : Government increases G-Cloud tax by 50 per cent

Wednesday 15th February 2017

New View Market Services quoted in Channel Reseller News article on G Cloud 9 changes....... CTRL C and CTRL V the link below into your browser to see the full article

view more »

G Cloud 9 .... All Change!

Monday 13th February 2017

G Cloud 9. It's the G Cloud you must be on as when G Cloud 9 goes live BOTH G Cloud 7 and 8 will be turned off. That's May 2017, according to GDS Other changes : • IaaS, PaaS, SaaS and SCS go, to be replaced by Cloud Hosting, Cloud Software and Cloud Support. • Questions with more detailed answers, more security related with Optional Service Definition PDF. • Expansion of service categorisation - simpler "buyer language oriented" terminology • On line editing of service description summaries- quickening the update process • Suppliers can reuse previous application data for GC9 applications All changes have been designed to make the application easier, provide simpler searches for buyers and lessen the administrative burden for all. BUT - there's a sting in the tail.…

view more »

In the News : G Cloud submission could cost £'000s

Wednesday 23rd November 2016

Helping with Application form completion is not something we do here at NewView. It is pretty straightforward, though time consuming - based on what companies tell me who have gone through the process. If you are considering outsourcing G Cloud application look at what you will get for your money. And remember, being on the framework is no guarantee of business but it does mean you are in the game. Marketing to the Public Sector does not stop at the framework! Link : Outsourcing

view more »

We're in the News - "G-Cloud 9 research 'less a voyage of discovery, more like a day trip to Calais"' -

Thursday 10th November 2016

I believe G Cloud to be a great idea, Innovative (in Government circles) with a need to evolve to reach its potential,Potential and actual users need to be involved in that development process and "users" I mean Public Sector Organisations and suppliers on the Framework). Given the scale of the user base is doing the UX research over the summer holiday period really going to provide the information needed? See New View Markets in the News at (Please copy and paste into your browser)

view more »

Coin Collectors Survey 2016

Thursday 21st July 2016

New View Market Services is looking at our motivation and passion for collecting. The what we are looking for, how we share, protect and secure our valuable purchases - as one collector has put it to me "its value is what it's worth to me". We are also looking to identify how sources in the market could improve what they deliver that would benefit collectors, starting with Numismatist Research. To complete the short survey please copy and paste the following link into your browser window, Participants in the survey are eligible for entry to a Prize Draw, giving the winner the opportunity to undertake a specially negotiated VIP Tour of the Royal Mint in Llantrisant meeting the Curators of the Royal…

view more »

In the News

Friday 17th June 2016

Interview with CRN on Recruiters spend through the Digital Marketplace. Copy and paste link below

view more »

Digital Marketplace : The Recruiters Story

Tuesday 31st May 2016

Sourcing of Contractors/Interim Managers is big business on the Digital Marketplace and set to grow. Which sectors offer the best opportunities for recruiters though, and which departments? To order your copy contact

view more »

Recruiters take 7% of Digital Marketplace Revenues

Monday 16th May 2016

With £103m of recorded revenue Recruiters have taken 7% of the total Digital Marketplace spend since the first framework launch in 2012. Based on data published by GDS for the full financial year (2015/16) spending on contractors and interim managers through the three frameworks shows a year on year increase of 65%, and SMEs are performing particularly well by securing 84% of revenue (compared to 53% overall). 85% of spending through the frameworks originates from Central Government departments who have been mandated a Cloud First Policy. The mandate is unlikely to be extended across the whole of the public sector nonetheless there has been increased interest from Local Government and other sectors in the adopting Cloud. Use of…

view more »

G Cloud Reporting - Viewer beware

Sunday 10th April 2016

G Cloud - Reporting Challenges G Cloud has been something of a revelation in terms of reporting on Government spending, showing what Government has been spending on (Infrastructure, Platform and Software As A Service and Specialist Cloud Services). But figures cannot be necessarily taken at face value! As much as 6% of spending since the launch of the online catalogue has been allocated to the wrong Government sector. For example the Local Government sector includes expenditure by the Foreign and Commonwealth Office, inflating the recorded spend by Local Government by £7.8m. The Driver Vehicle and Standards Agency - with a UK remit and an Agency of the Department of Transport is reported as being in the Devolved Government Sector, a…

view more »

Forthcoming Reports

Monday 21st March 2016

A series of Reports are planned based on G Cloud Sales figures as reported by GDS. Any mis-allocations in terms of sectors or Lots will be addressed prior to analysis and alterations to the original GDS figures documented April 2016 SaaS - Collaborative Software : Public Sector Investment through G Cloud May 2016 SaaS - Case Management Software : Public Sector Investment through G Cloud June 2016 SaaS - WorkForce Management Software : Public Sector Investment through G Cloud July 2016 SaaS - Business Intelligence : Public Sector Investment through G Cloud Each Report identifies : Key Departments investing in HR SaaS, with vendor footprint in departmentsVendor Offer Analysis - Product, Pricing and Service comparisonsVendor positioning in the Market - by reviewing…

view more »


Monday 21st March 2016

This Briefing places public sector Collaboration Software SaaS spending under the microscope through the G Cloud Framework (previously CloudStore) for Q1-Q3 FY 2015/16. The focus here is on dedicated collaboration software which enables the sharing and processing of files / documents and other data formats among several users and systems. Thus users are able to create a workspaces, adding data and workflows to it. Workspaces are accessible by a defined group of users and any changes made by group members are synchronized, so users are always able to access the most up to date version of the file. The full report will provide the data and information which includes: 1) Collaboration software G Cloud Sales since launch. These figures are a corrected…

view more »

Central Government : G Cloud Appetite

Thursday 18th February 2016

G Cloud has come a long way in the past 4 years, and spending by the Central Government Departments has driven its total revenues beyond £1bn. This report shows which Central Government Public sectors bodies are spending through G Cloud, their transaction volumes and values since G Cloud launch to the latest GDS update on 12/2/16.

view more »

Marketing – Is it time to Rebrand?

Wednesday 17th February 2016

I have already written about Marketers being perceived as "Crayoners" (The Art of Crayoning), and the perception of Marketing at Board level. Marketers have attempted to reposition marketing but it appears to have been only a partial success at best. So I pose the question "Is it time to rebrand Marketing itself?" The function has evolved significantly to encompass more than just its original advertising and promotion brief. Market Analysis, User Engagement, Market and Customer Development, Market Management and Product Management are just some of the additional disciplines coming under the remit. Not only is the function of Marketing education, it brings back information into the organisation supporting production, is a major influence on strategy and integral to resource planning. Hard…

view more »

Good to go? Ask yourself one question first.

Wednesday 17th February 2016

Now don't get me wrong, recruitment consultants and CV writers have an important function to perform. For corporate clients they save time by sifting out candidates they believe are not suitable for the role, and they present candidates in the best light possible. That said a couple of things happened over the past fortnight that made me think about target marketing. Not so long ago for a targeted direct mail campaign all you would have would be a name, address and telephone number. The art (or is it more of a science?) of targeting is now far more sophisticated. The consumer market has socio-demographic profiling, enhancing targeting ability, and of course the rich data gathered from websites on preferences and…

view more »

The Art of Crayoning

Thursday 28th January 2016

A Managing Director of a company I once worked for referred to my marketing department as the Crayoning Department, not in malice but with reference to what he perceived we mainly did. Brochures, events, website (yes in the early 90s), tele and database marketing and PR all fell under the marketing remit but back then Marketing was represented on the board by the Sales and Marketing Director - who had risen through the Sales ranks. The Crayoning perception still seems to be alive today. In an interview appearing on (Why Few Marketers Are Invited To Join Boards Of Directors) John Hoffmire , Associate Fellow from Oxford Universities Said Business School reveals that boards don't need a Board level Marketing…

view more »

Happy Birthday to you!

Wednesday 20th January 2016

Its Annual Report time and this is the third year in front of your stakeholders. (BTW -Happy Birthday!) How would you feel about presenting the figures? Above is the dashboard of some of the data available at your disposal. Overall its impressive, 10% share of the market, consistent revenue and "profit growth" and a track record of recruiting suppliers selling through your website - and from whom you receive a commission. The customer base too has grown, although with a little bit more investment you could communicate the benefits your product brings to more of your target market. Even though the Dragons from the Den may be disappointed about margins (1%) they could not fail but to be impressed by the…

view more »

Health Sector G Cloud expenditure

Thursday 14th January 2016

Analysis of the health sectors spend through the G Cloud framework has now been completed. As one of the largest spending areas of Government it is not surprising that expenditure through the framework is one of the biggest at £66m. Platform as a Service, as experienced in other public sector organisations, is clearly not a priority purchase through G Cloud with low spending recorded. SCS is the largest area of spend, with SaaS expenditure just falling behind IaaS. The devil, however, is in the detail.

view more »

Police Sector G Cloud expenditure

Wednesday 6th January 2016

Police spend analysis through the G Cloud framework is available. The Report covers the Police Forces of England and Wales, and includes the spending of the National Crime Agency. The threat of significant cuts was not carried out in the 2015 spending review although forces have been warned by the Home Secretary that efficiency savings are still expected - Cloud may just be the way forward. Police forces are not generally slow to adopt new technology, but have not been utilizing the Digital Marketplace as a procurement vehicle as much as perhaps they could have done given the estimated £1bn ICT spend. As the Police ICT Company becomes more influential in the sector perhaps 2016 will become the year it…

view more »

G2G Sales

Tuesday 1st December 2015

As analysis is being undertaken of G Cloud spending by the Public Sector it is interesting to note the number of public sector organisations seeking to leverage their own expertise and experience to benefit others in their own sub-sectors. For financial reward of course! As well as the trading funds (FCO Services, Ordnance Survey etc.) there are Police forces seeking to sell excess data centre capacity, Health CCG patient management services , even The National Archives has an offer available through the G Cloud framework. It's not uncommon for public sector bodies to seek commercial gain from their knowledge or in-house developed services from other public sector organisations - what is interesting is that the G Cloud catalogue is the…

view more »