I'm sharpening my Pencils!

I'm sharpening my Pencils!

Sunday 14th May 2017

Still providing Market Intelligence and Strategic Marketing Services but on my new project am actually executing the personalized Go To Market Strategy I so often just "hand over" to clients for execution.

Yep, writing content for collateral's (including Biographies and snippets on operatic music), social media and promotion. Arranging PR events (Press/Radio). Supplier liaison (Printers and Web designer), Pricing, Offer Branding, Consumer and Corporate recruitment - its "the full monty" encompassing the variety of marketing roles I have done in the past.

It also means I am sharpening up those skillsets (and pencils) that have not been used for sometime. That's good news - it gives me currency for when I return to providing Strategy and Intelligence, for clients I can share recent experience - and not rely on that experience of 10-15 years ago. Times change.

Do you believe CMOs should return to that Marketing coalface and brush up on their skillsets?

PS For more info on Project POPERA pls visit https://lnkd.in/dKmHR9i
or for tickets contact me via email