Experience has been gained in Software (B2B) markets as both an employee and provision of consultancy services.

Geo-Demographic Information Services (GIS) - Working for a software house providing GIS to the Insurance and Retail Banking Sector to achieve Marketing and Operational objectives

Analytics - Software company as Subject Matter Expert in financial services crafted GTM strategy and instigated lead generation programmes leveraging compelling legislation (ex Basle II) for risk management initiatives and Marketing management.

Productivity - Marketing and Product Management for secure SaaS Microsoft Productivity suite into Government departments and agencies with a high security requirement.