Product Marketing bringing customers and companies closer
It requires multiple skills. Listening, interpretation, qualitative and quantitative analysis, diplomacy and communication skills. With over 20 years in Product Marketing these skills have been honed and developed enabling your organisation to benefit from experience - on demand
Copy and paste link below into your browser to download a short overview.
Tuesday 19th October 2021
I remain as enthusiastic about Product Marketing and the benefits it can bring as I was when I first started my marketing career. The reason? It requires a broad base of skills, which need to continually evolve; requires an up to date knowledge of marketing techniques and needs currency of knowledge of markets and customers. In short I am continually learning as nothing ever stays still. I thrive on that.
Monday 30th August 2021
It's been a challenging 18 months for small companies. As New View struggled to find business, I decided to put my personal downtime to good use. I had always wanted to write a book, and so I did. In fact, I ended up by writing 4! A trilogy about a serial murderer set over 3 decades, and another about a lottery winner. I approached it like a project, with regular, set hours of "work". I used the skills I typically used on a project; research, writing, editing and copywriting (still ongoing!). It was a great form of escapism from the events of 2020/2021 and kept my skillsets sharp. Preferable to vegetating in front of Netflix and more enjoyable than the painting/ decorating/…
Friday 20th August 2021
Product Marketing. Simply bringing customers and companies closer It requires multiple skills. Listening, interpretation, qualitative and quantitative analysis, diplomacy and communication skills. With over 20 years in Product Marketing these skills have been honed and developed enabling your organisation to benefit from experience - on demand Copy and paste link below into your browser to download a short overview. https://s3-eu-west-1.amazonaws.com/cdn.webfactore.co.uk/4495_pm1.pptx
Tuesday 12th May 2020
Stroop Test : For more on the Stroop Effect - [[https://en.wikipedia.org/wiki/Stroop_effect]] How many times have you been involved in projects, or tasks, where the status is given as being Red, Amber or Green (RAG) ? Sometime referred to as the Traffic Light system it is a convention which most companies have adopted that simply conveys the degree of risk of success, or failure, of a project. Even if you haven't been involved in a RAG meeting before you could guess that the RED status would be bad, AMBER status may have some issues that need to be addressed, and GREEN is good. It's the association we make with those colours. They are used in everyday life. If in a foreign country you…
Wednesday 5th February 2020
We were a militant lot, as MBA students in the mid 1990's. I recall complaints about lecturers, about the facilities, even car parking (the GTi's needed looking after). The Professor, head of faculty, regularly had to perform, and use his 6ft 4ins rugby No.8 type physique to the full, to placate us. We all felt righteous in our indignation at some elements of the course. We were the customer. We had written personal cheques, on registration, to pay for our tuition. Many of us had sacrificed our full time jobs in pursuit of knowledge. We had expectations. But it was the Professor who had the last laugh. On the day we graduated we congregated in the main lecture hall, just those who…
Monday 13th January 2020
Where I live I have options. All the major retailers are within a 3 mile drive. Tesco, Asda, Waitrose, Morrison, Sainsburys, AND the discounters - Aldi, Lidl and Iceland. Oh such choice! Plus I have 3 Tesco Locals and a small Co-Op within half a mile. -My cup runneth over 😊 Yet I choose to shop at Lidl and Aldi. Why? Price. Two examples. Cat food at Aldi is £1 cheaper than the typical offering at Morrison's. A plastic bag is 20p cheaper. Kantar Woodpanel has revealed two-thirds of UK consumers visited one of the German discounters in the run up towards Christmas. In fact all discounters reported an increase in sales - with Aldi and Lidl ending the year with 12.8%…
Monday 6th January 2020
Predictions for 2020 • Aston Martin will not approach me with a job/project complete with company car. ☹ • I will not receive a call offering me a £1000 a day project ☹ • I will not become an international film star overnight ☹ • I will continue to pay Income Tax ☹ • I will not win the EuroMillions ☹ BUT I will meet new and interesting people. Increase and share knowledge of different market sectors. Experience success and failure. Have deadlines to hit and challenges to overcome. That makes me 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊 Hope your make a path towards your dreams in 2020, dreams don't necessarily come to you!
Friday 20th October 2017
So this was my Friday night. A film. a home made burger (with a Stag Chilli Sauce and cheese) and a glass of Red Wine. Something entertaining and simple to watch, Well that was my expectation anyway. But as I watched the film there were things I started to see that intrigued and I could relate to: The importance of vision, tenacity of differing disciplines to the commercialization and the importance of keeping it simple. I'm sure you'll find even more. Enjoy! https://www.youtube.com/watch?v
Monday 3rd July 2017
The Project: Promotion Open Air Opera (popular Opera) at the Rose Garden, High Wycombe. Intensive campaign, Started 3 weeks pre-Event (to ensure weather good) The Brief : New venue, raise the profile/awareness. Drive consumers to website to buy event tickets The Activity: Poster Campaign (Retail/Coffee Shops), Email (120 Local Businesses), Twitter page, Facebook Events postings, Local Radio interviews (and Drivetime "plugs"), Local Press Interview. The Performers: Known in the business, professionals, one West End performer, the other Cruise ships and Stadium performer. Stats: • Website visits (pre Activity) 20 pcm. Visitors (unique/UK Only) 400+ in each of the two weeks running up to the event. Pages visited av 2.46 per page. Galleries, Purchase Tickets, Opera landing page and about Rose Garden key pages (after landing…
Sunday 14th May 2017
Still providing Market Intelligence and Strategic Marketing Services but on my new project am actually executing the personalized Go To Market Strategy I so often just "hand over" to clients for execution. Yep, writing content for collateral's (including Biographies and snippets on operatic music), social media and promotion. Arranging PR events (Press/Radio). Supplier liaison (Printers and Web designer), Pricing, Offer Branding, Consumer and Corporate recruitment - its "the full monty" encompassing the variety of marketing roles I have done in the past. It also means I am sharpening up those skillsets (and pencils) that have not been used for sometime. That's good news - it gives me currency for when I return to providing Strategy and Intelligence, for clients I can…