I'm sharpening my Pencils!
Sunday 14th May 2017
Still providing Market Intelligence and Strategic Marketing Services but on my new project am actually executing the personalized Go To Market Strategy I so often just "hand over" to clients for execution.
Yep, writing content for collateral's (including Biographies and snippets on operatic music), social media and promotion. Arranging PR events (Press/Radio). Supplier liaison (Printers and Web designer), Pricing, Offer Branding, Consumer and Corporate recruitment - its "the full monty" encompassing the variety of marketing roles I have done in the past.
It also means I am sharpening up those skillsets (and pencils) that have not been used for sometime. That's good news - it gives me currency for when I return to providing Strategy and Intelligence, for clients I can share recent experience - and not rely on that experience of 10-15 years ago. Times change.
Do you believe CMOs should return to that Marketing coalface and brush up on their skillsets?
PS For more info on Project POPERA pls visit https://lnkd.in/dKmHR9i
or for tickets contact me via email