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Product Marketing

Wednesday 13th April 2022

Project Book (s)

Wednesday 13th April 2022

For some lockdown was liberating. It gave people the opportunity to apply themselves to something they were interested in. A couple of my friends turned to art, initially to occupy their time, sharing their endeavours on social media. They are now full-time artists working on commissions. Me, I wrote four books, with a break to prepare a house for sale. Many of the skills picked up during my career proved useful. Storytelling (obviously), Go-To-Market strategy, research (ensuring historical accuracy), copywriting. All familiar. And then there are the new skills picked up. Learning about the publishing market, recording key facts/details on characters for use throughout the story, aligning storyline with real events. And more. There was no intention originally to commercialise the "Book…

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What did you discover about yourself in Lockdown?

Monday 30th August 2021

It's been a challenging 18 months for small companies. As New View struggled to find business, I decided to put my personal downtime to good use. I had always wanted to write a book, and so I did. In fact, I ended up by writing 4! A trilogy about a serial murderer set over 3 decades, and another about a lottery winner. I approached it like a project, with regular, set hours of "work". I used the skills I typically used on a project; research, writing, editing and copywriting (still ongoing!). It was a great form of escapism from the events of 2020/2021 and kept my skillsets sharp. Preferable to vegetating in front of Netflix and more enjoyable than the painting/…

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