Operators
Telecommunications Operators recognise the importance of understanding their customer base and building solutions that address the key challenges faced by both their consumer and their business bases.
New View consultants investigated 28 different sectors for one UK operator to provide intelligence and analysis on key drivers, issues and challenges faced by that sector. Recommendations were made regarding the sector, the marketing approach and potential propositions that could be developed to met emerging demands.
Experience has also been gained as Head of Marketing for a Mobile Payments Software Vendor. With global responsibility for marketing a Global Market Attractiveness Study was undertaken to identify and prioritize territories for the company, and to hone marketing activity
Applications
New View Markets has provided market assessments, marketing plans and corporate identity for a new start company who are to market a new transport app. Content for prospectus has also been delivered as the company now heads towards second round funding.