Cloud Computing in all guises (IaaS, PaaS and SaaS) is rapidly becoming the standard in terms of corporate computing. The benefits of being evergreen, maintenance free (for subscribers) and hardware savings frees up capital for investment in other areas of a company.
Marketing the benefits of Cloud Computing for an IaaS, PaaS and SaaS vendor into the public sector New View Markets employed a variety of tactics. Promotion through appropriate publications, provision of collateral content, and campaigns targeting key governmental functions requiring the high level of security provided by the vendor formed part of the brief.
New View also provided full trend and competitive product analysis for product development and product management to ensure the organisation was able to effectively compete in terms of functionality and pricing.